Our Co-Founder Celia recommends the six sustainable fashion brands that are worth knowing about. When reviewing this list, remember it's best to interrogate the individual item label as well as finding trusted brands and collections.
Challenging the idea that sustainable fashion needs to be expensive, Omnes prioritises natural, recycled and deadstock materials but still delivers it in an affordable way.
They're transparent across the supply chain and declare how they research and monitor their production process. They also use fabrics that are 100% one fibre over blend to aid in the recyclability of every garment at the end of its life. Every stage of the production process is meticulously researched and monitored.
With such an affordable price point you may be dubious about the worker conditions, but they state that all of those producing clothes and accessories for them are fully audited to ensure they meet high standards when it comes to Health and Safety, Environment, Business Ethics and Labour Standards.
SEVENTI + MOCHI
Denim has a reputation for being one of the most unsustainable pieces of clothing because the process of making them consumes so much water (10,000 litres!) and the dyes used are often toxic to waterways.
Those with elastane (to add stretch) should also be avoided because it's derived from fossil fuel production and isn't biodegradable. If you want that extra comfort and stretch, best to look for up to 2% elastane and opt for recycled options wherever possible.
HOWEVER! If you are in the market for a new pair and don't want to go vintage/second hand, Seventy + Mochi is a British brand championing circular fashion in a different way. They use recycled materials and use only recycled or organic cotton, or hemp, which is pretty cool. When using stretch yarns they only use eco made elastane or roica.
Thinking MU is a Barcelona based fashion brand committed to transparency, traceability, fair-trade and circular fashion. It uses a high proportion of recycled and organic natural fabrics.
Check out their TRASH collection - a waste-free project of newly upcycled clothes made out of fibres recovered from post-consumer recycled materials along with new sustainable fibers.
Fruity Booty is a female-led brand who make limited edition collections of underwear and swimwear (made in East London and Portugal) using recycled materials and deadstock fabric.
Underwear and swimwear are often unsustainable because the designs rely on synthetic fabrics, so opting for a recycled option is the more responsible choice. The fact that they use deadstock materials means they're saving leftover textiles from other brands going in landfill.
This is a classic, modern and gender neutral brand that aims to make conscious consumerism the norm, not just a buzzword or a box tick. Going beyond making their products with recycled materials or, failing that, responsibly sourced natural fibres, all of Riley Studio’s garments come with a lifetime guarantee.
Plus, there’s the option of repair or taking part in their recycling programme whereby your old clothing can be put back into their production cycle.
ATTIRE THE STUDIO
They're mission is to set the standard for transparency and sustainability for the industry. Their most impressive claim is that they use zero plastics in their clothing. They don't use any polyester (even recycled) in any of their fabrics or zippers.
They also display real transparency so you always know what you're buying. They disclose everything from manufacturers to origin of fiber and trims.